National Water Awareness Campaign: Al-Qad
Water for What We Need… So It Lasts for Us and Future Generations
A national campaign launched by the Ministry of Water Resources and Irrigation to raise awareness about the importance of rational water consumption and protecting water from pollution, while turning water awareness into daily behavior shared by everyone.
Al-Qad… A Simple Message That Makes a Big Difference
In light of the growing challenges facing Egypt in managing its water resources, the “Al-Qad” campaign delivers a simple and relatable message: use water according to what we need, protect it from waste and pollution, and help ensure that it remains available for us, our children, and future generations.
Rational Water Use
Adopting habits and practices that help reduce water consumption without affecting our essential needs.
Water Conservation
Protecting water resources from waste and pollution as a shared responsibility.
Changing Behavior
Turning awareness of the value of water into continuous daily practices at home, work, and in agriculture.
At Home
Using water responsibly and reducing waste in daily activities.
In Agriculture
Improving water-use efficiency and applying responsible agricultural practices.
In the Community
Sharing knowledge and accurate information about water challenges.
For Future Generations
Protecting our water resources is a right for current and future generations.
“Al-Qad” Messages
Simple Behaviors… A Big Impact
Use Only What You Need
Avoid waste and make your water use reflect your actual needs.
Protect Water from Pollution
Protecting water quality is just as important as using water efficiently.
Change Your Habits
Real change starts with small habits that we repeat every day.
Share the Message
Help spread water awareness within your family and community.
A Campaign for Everyone
Successful water awareness requires coordinated efforts among government institutions, civil society, religious and media institutions, and public figures.
Government Ministries
Education, Awqaf, Culture, Transport, Environment, Agriculture, Housing, and other ministries.
Religious Institutions
Al-Azhar Al-Sharif and the Coptic Orthodox Church in supporting awareness messages.
Organizations and Partners
International organizations, civil society institutions, and partners from different sectors.
Media and Public Figures
Using media and influential public figures to bring the campaign message to wider audiences.
How Does “Al-Qad” Reach People?
Awareness messages delivered through multiple channels to reach different segments of society
Media
Television and radio awareness messages.
Direct Awareness
Awareness seminars and community meetings.
Public Facilities
Posters and awareness messages in public transport and public spaces.
Community
Participation by institutions, influential public figures, and civil society.
The Campaign in Numbers
2024
Official Campaign Launch
1592
Imams and Preachers Trained
65
Training Seminars
23
Governorates in the First Phase
“Al-Qad” Is Not a Seasonal Campaign
The campaign is designed to continue throughout the year, with messages and themes updated according to the context and the needs of society.
Its social impact is also monitored and evaluated through surveys and periodic reports, helping to develop the content of the messages and identify the most effective communication channels.
01
Identifying Needs
02
Measuring Impact
03
Improving Messages
Water Is Everyone’s Responsibility
“Al-Qad” is more than just a slogan…
It is a way of using water, a daily behavior, and a message we share together to protect every drop of water.